One guy that didn't make sense to me was the sausage manufacturer. He said that Coles were making a 40% margin (66$ mark up) on his product and that's nowhere near enough for a retailer on a perishable item and I'm sure he got that wrong.
He then said that he severely lowered the quality to meet the price - should have walked away much sooner than he did.
coles n woolies on 4 corners tonight, page-39
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