At $499 for IQ Max , I believe NUH is seeking to quickly enhance sales volume.
Pricing above $500 was clearly a problem for IQ Boosts, since the recent price drop has seen them fly off the DTC channel.
I think this is a good move to get "buds in ears" albeit sacrificing some margin premium.
As a IQ Boost /Stream user, they have at least one sale already in the bag. I suspect many new buyers will have been waiting for the Gen 3 product, so pent up demand will be strong.
Good move NUH, all that is now needed is sales dollars in the till.
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