The Oral-B iO features a magnetic drive system that delivers power to the tips of the bristles,... [+]
PROCTER & GAMBLE
Procter & Gamble will debut the toothbrush to top all toothbrushes when it returns to the Consumer Electronics Show in Las Vegas for the second year.
The Cincinnati-based consumer products giant, known for brands like Tide, Crest and Olay, will show off several new products and innovations at its LifeLab exhibit when CES opens this week, including some of its most revolutionary ideas yet. Here’s what you can expect:
Oral-B iO is a new power toothbrush series.
PROCTER & GAMBLE
New at CES 2020 is Oral-B iO, a power toothbrush series that P&G said is “unlike any other.” Oral-B iO is one of this year’s CES Innovation Award honorees.
TheOral-B iOfeatures a linear magnetic drive system that delivers power to the tips of the bristles, allowing the brush to glide tooth by tooth for a smooth and quiet cleaning experience. Among its design features: the Smart Pressure Sensor, a first-of-its-kind innovation that provides brushing feedback (the sensor turns green for the right level of pressure, and red, for when you brush too hard); an interactive display that allows you to change brushing modes (there’s seven); and an app with artificial intelligence brushing recognition technology that guides customers through a two-minute brushing session with 3-D tracking.
Oral-B iO is “a new era in brushing and is a monumental leap in innovative oral care technology,” said Steve Bishop, P&G Health Care CEO. “There is nothing like Oral-B iO,” he added. The company doubled down on that claim, calling it the most revolutionary technology in its history. It’s the culmination of more than six years of product research and development, with over 250 patents from around the world and input from more than 1,800 consumers.
Oral-B iO will be available for purchase in August, company officials said.
At the Charmin “GoLab,” as it’s called, CES attendees will find fun, futuristic innovation – and, of course, plenty of potty puns.
One highlight is the Charmin RollBot, a first-of-its-kind robot that, when controlled with a smartphone using Bluetooth, can deliver a fresh roll of toilet paper so you never run out. Its futuristic design uses self-balancing technology to give it a more bear-morpheus look, said P&G.
Then there’s SmellSense, an electronic sensor monitoring system for your bathroom calibrated to detect the carbon dioxide or hydrogen sulfide “found in a ‘toot’ or ‘two.’” SmellSense notifies you via a display (with a NO or GO) on the status of the stench, so you know when it’s safe to enter.
Also look for “AR V.I.Pee,” a premium porta-potty experience enhanced with an Oculus Rift S virtual reality headset, that will transport a concert or event “go-er” to the front row, so you’ll “never miss a beat while on the seat.” The V.I.Pee “InSTALLation” will have a single performance at the Charmin GoLab.
None of the GoLab products, P&G said, will be available for retail sale.
Opte is a handheld beauty device created by P&G Ventures.
PROCTER & GAMBLE
And finally, a product born from P&G Ventures,the company’s internal early-stage startup studio: Opte, which P&G said is one of its “biggest advancements in skincare in 200 years.”
The handheld device took 10 years to develop with 13 patents. It uses certified LED lights, an integrated digital camera, precise color algorithm and a micro printer with 120 thermal ink-jet nozzles to scan, detect and correct hyper-pigmentation while dispensing a custom blend of serum one billionth of a liter at a time.
Opte is set to go to market in summer 2020.
P&G will return with a handful of 2019 CES fan favorites, too.
Like Gillette’s Heated Razor, which provides a customizable shaving experience with five blades, Flexdisc technology that contours to your facial features and stainless steel warming bar, which heats up in less than a second. It will be available for purchase in the LifeLab (pergillette.com, retail price is $200).
P&G also debuted AIRIA at last year’s show, a smart home fragrance system. The company said the newly designed AIRIA app allows for precise minute to minute control, meaning you can schedule the device to turn on and off at specific times of day. The app also allows the user to set the scent level, using a scale from 1-10.
P&G is returning to CES following a successful inaugural show last year. It earned the USA Today’s “CES Editors’ Choice” award and Parents Magazine’s “Best Family Tech of CES” for Opté, as well as Indiegogo’s “Innovative Product 2019” award for the Gillette heated razor. Being at CES gives the company a “chance to show how we are constructively disrupting our business to deliver experiences that reinvent what people expect of everyday products,” CEO David Taylor said.
P&G is the world’s biggest advertiser with products in more than 180 countries and nearly 100,000 employees. Its net sales topped $67.7 million in fiscal year 2019.
P&G’s LifeLab can be found at booth 42131 in the Smart Homes Marketplace area in The Sands Expo Convention Center. The company will offer private demos of its Gillette and Oral-B suite from two “Carestream” trailers at booth 42337.
CESruns from Jan. 7-10.
(20min delay)