Re: "what they are willing to pay for that dollar of growth": isn't that what the Sales Team Contribution Ratio (STCR) is indicating?
The target STCR is >= 100% meaning that for every dollar spent on sales, there is at least one incremental dollar of ACV.
i.e. if STCR is >= 100% the sales team is generating as much ACV as they cost Nearmap in one year. Those customers signed in year 1 are gravy in year 2, 3, 4 and so on, as long as we service them well (i.e. low churn rate). That is the beauty of SaaS.
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