what is bottom, page-172

I'm not sure that you understand the target market for APT. It's aimed at discretionary retail spending by (mostly female) millenials on clothing etc. Its not for buying groceries and other household staples. These are two fundamentally different types of retail expenditure, with different drivers and market forces. One is known as "going shopping" and the other "doing the shopping." The former is a vice, the latter a chore.