"That's the business iiNet & EfTel are in ...... customer accumulation ie SALES"
iiNet didn't grow by selling its services, despite spending millions on TV - they only grew by purchasing another customer base.
They bought Westnet, I think, because Westnet are good at growing off-net sales, where that has been a week point of iiNets.
Have a closer look at the figures - without iiNet spending $80 million to buy Westnet their revenue would not have increased.
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