I don't think the websites will get many orders through them. Most people don't purchase such things online as it's very specific (you literally need to be looking for natshield products to purchase from them). These type of products are hot sellers near the check-outs in stores etc.
HCT's business model right now appears to be targeting wholesalers not so much direct to consumers. I don't believe much revenue will come in via these websites. Multi-million dollar distribution deals to wholesalers sounds a lot better to me anyway than a few grand here or there via a website.
HCT Marketing, page-68
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