I have been googling around looking for reasons for a company to change their name. There are lots of examples of companies that have done it including Pepsi, Sony, Apple and many others. There are also many good reasons for some companies to change depending on their history and reputation. Perhaps the most relevent one that I can relate to AHZ is -
"Strategic Shift. If you're significantly changing your corporate strategy, redefining or updating the organization's name can help dramatize the move."
Let's hope that it helps lead to success.
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