Ann: Licensing Agreement for Baileys Indulgent Products, page-14

Yeah, that's a decent point. I think it's more about being set-up for the long-term though. So yes, they seem to have fingers in a bunch of pies and that could make production a bit more expensive at the outset, but as things scale-up it will be a good thing, and it offers protection from a down-turn (or even - dare I say it - failure) in any one particular venture.