Ann: Extension of SPP Closing Date, page-80

I’m not doubting that. Their news flow has been timely, it doesn’t seem like they rush to put it out.

I just want them to give the market something to digest.

I want them to make statements of intent such as “we have X amount of product...”, “we anticipate our margins to be...” etc . It’s not misleading the market. Just pumping their own tyres a little bit and give investors something to think about.

What they said wasn’t bad

”Products in the ELLE kids, ELLE Baby and MICRO19 ranges carry genuine Australian made credentials which have significant appeal in Asia due to high quality of ingredients, and best practice manufacturing and packaging. This consumer sentiment is heightened in the current COVID-19 environment with quality assurance elevated as a major driver of sales.WNB Managing Director Christine Parkes said: “We are pleased to receive the first order for our ELLE and MICRO19 ranges for sale in the very important Asia market. This initial order provides a sound platformthat will be used to build our Australian created brands by opening in Asia in the short term, with further expansion for international markets in the medium to long term."

I just would’ve loved more tyre pumping and bravado in that announcement! Sell it more to the people, convince them that you’re making good progress and your brand has superior quality, reach and margin.

That’s what it’s all about really. Can you produce a high quality product that will be seen as the most attractive in its sector at a favourable cost base.