rich,
Just go with your gut based on your knowledge. Everyone's risk tolerance is different. I thought it was a "give away" at 12c, then 10c, then 8c, then 6c, then 5c. So the market is giving me a hiding but as I have said before, I am not buying BBI to sell next week or next month.
If we are right, we will make a fortune. If not, life goes on.