Reduit, page-695

Hmm, an on demand, personalised skincare device for £250, using pods.

'The patented solution introduces three moisturizing bases, five targeted concentrates and a tool for analyzing the skin. After using the tool to determine a personalized care protocol, users are able to use the recommended capsules to meet their needs.'

https://www.trendhunter.com/trends/duolab

Years have passed since P&G first tied up OBJ IP for use in a personalised skincare routine.  

Just how long is it reasonable to expect something (anything!) to take to reach the market?

Combined with the agonisingly slow, half-arsed, 'deprivation-marketing' bs,  of the Wand and masks, it dawns on me that the much-vaunted P&G 'innovation' through 'partners' could as easily be in effect, if not design, a relatively cheap means to attract and lock-up competing tech for years, for only a few $m.

It delivered some publicity for P&G in the process, a valuable commodity, defraying project cost.

Meanwhile, it ploughs ahead with the stuff derived from the serious R&D money it spends on developing its own stuff.  

Cynical outlook maybe, but it's a rough business.