oraline 8 release, page-57

Morning all,

Rarely is anything as it seems. Perhaps it is just not worthwhile getting too worked up over the apparent lack of perceived process here. It is true that SBN had indicated that Oraline 8 was to be showcased to select distributors at Medica in Germany. It also said that these were prototypes and Oraline 8 would be commercially available in January 2009. The expectations that we all naturally create as a result of this information will be what we want to create. Personally, I have insufficient information and knowledge to know what the mangement of SBN are thinking or indeed the process and strategy they are currently embracing. Additionally, I do not really know what "showcasing to select distributors" really means. For some, it will mean video/photographs posted instantly on the website, for others a major press release at Medica and/or a fanfare similar to that which would be orchestrated at the launch of a new film at Cannes.The reality is that none of this may be the case and that over next week or so, the images of Medica will be sent off to the outsourcing IT group in India to affect change to the SBN website. The distributor target market for Oraline 8 at Medica was tiny compared to other business and industry sectors being presented at the show. Oraline8 is not a retail product but rather it is a wholesale product designated for distribution through established channels and networks. Organisations controlling those the channels and networks were the specific targets for SBN and JK and I suspect, without really knowing, the angle of attack and strategy was in fact a covert one!.

Maybe when you remove all levels of personal expectation primarily created from a lack of tangible information and/or understanding, we may be left with the reality that all will be revealed (but not instantly as many expected) over time ie the next week. SBN is not a multinational company bulging at the seams with the resources to action things instantly. Images I am sure would have been taken of Medica but once JK's returns to New Jersey, it is my hunch that things will then be uploaded and actioned on the website and in an update to shareholders, as has been the norm with most iniatives relating to SBN since day 1.

Let us just see what the next week brings when the dust settles!!!