Little green pharma, page-17

A different argument to assert OBJ can't afford it.

You are probably right. Either way, since Reduit will be OBJ's saviour or swansong, nothing else OBJ is doing (or not doing) is of the slightest importance.

Generating roughly a $mil gross revenue at retail level per 2500 devices, (ignoring pods), any decent uptake will change the company's future.

Busting to know if the Reduit marketing effort is starting to produce results.

The product itself looks good, it's got eco-credentials and the marketing photos, website, etc are first-class and fully support the luxury product positioning.

If Paul can really get Reduit rolling properly without any real advertising budget to speak of, in an industry that relies on advertising more heavily than most, he will be a total legend.