Afterpay Valuation, page-1789

It's the simplicity of the product. This is history repeating

Yahoo: we should do mail and finance
Google: let's just nail search
Yahoo: how about weather and horoscopes
Google: we should make search better
Yahoo: people want news and fitness
Google: we can do search better
etc etc

Afterpay: 4x fortnightly payments max 1000 bucks
Other BNPL: more frequency options?
Afterpay: 4x fortnightly payments max 1000 bucks
Other BNPL: Bigger transactions?
Afterpay: 4x fortnightly payments max 1000 bucks
Other BNPL: Pick your own terms
Afterpay: 4x fortnightly payments max 1000 bucks

etc etc

This is what's driven the consumer loyalty. They understand it. By design or maybe just luck, they've hit a sweet spot with the $1000. It's significant enough for the consumer without being back breaking if it goes awry.

That's my $0.02