They would be dumb to charge that directly to their customers because it would mean a decline in sales.
Why shop at The Iconic and pay a 3-5% surchage when Revolve won't charge you?
Have you ever thought that APT actually provides value not just in terms of increased basket sizes but less returns and stronger customer retention as well as another means of payment?
Have you ever wondered why Coles doesn't charge you extra for using your credit card when they easily could?
APT Price at posting:
$74.90 Sentiment: Buy Disclosure: Held