Oml, page-12

Hi guys,
I wouldn't be so bearish on this one for a few reasons.
1) Out of home advertising is undergoing a huge shift from static billboards to digital and programmatic display. OOH media still has the most dominant position and best real estate for ads in the market and has been one of the slowest to enable their inventory to be purchased programmatically. This is going to change very soon, expected roll out by the end of quarter to all major technology distributors (demand side platforms).
2) Advertisers are buying this inventory programmatically as it is more efficient and allows for better targeting. This said, a large sub section of advertisers are asking "Where is OOH media inventory?". When this becomes available sales will boom.
3) Out of home has been negatively impacted by the drop in footfall in some areas. However OOH media owns a significant number of displays on highways, near medical centres and near shopping centres and grocery stores where footfall has been sustained or increased and will be defensive even during a lockdown.
4) Out of home as an industry is the most resilient channel in advertising and has experienced the longest and most sustainable growth of all media types. PWC report covering the three main drivers here: https://www.pwc.com.au/industry/entertainment-and-media-trends-analysis/outlook/out-of-home.html

Hope this insights helps to balance the sentiment on this stock which has traded at $2 or higher since listing in 2014, a time when the OOH industry was 53% of the size it is today.