Its time to let Virgin and other regulated cocooned businesses with high market concentration go and let the market take its course.
Can't keep zombie businesses going like Virgin who have had everything including billionaires supporting them in the past.
The cost to the job keeper program is too great otherwise.
Businesses need to be agile. If big business rely on government to protect their power structures they are effectively zombie businesses.
The difference between a virgin and a sole trader is the sole trader is sustainable by the competitiveness driven by the number of competitors in the market. Monopolies and oligopolies are effectively rorts extracting money from taxpayers and customers.
It is not as if other airline and business models cannot come in and fill the void either where necessary.
If anything letting Virgin go allows the airline industry to be better and far more competitive especially if the ACCC ensures fairness and competitiveness.
Virgin has not been competitive for quite some time so it was always going to become a zombie business reliant on taxpayers like the universities which cannot provide value for service
