But does the desire to make the purchase of the underlying item come from the item itself or the fact that afterpay is available? I would argue that the intention to purchase comes from the item rather than after-pay availability. I think the additional 5 minutes to sign up for another service is not a primary concern for the consumer.
Provided that businesses aren't seeing lost sales due to the provision or lack thereof of certain BNPL services would it not follow that they would chose the one charging the lowest fee for said service?
APT Price at posting:
$67.44 Sentiment: None Disclosure: Not Held
