"As to brand reputation, if we look at the total number of posters on hot copper and the total number of people (around 5-10) that post under this topic day in day out, personally i dont think ANZ is suffering any brand image."
Noomxx, have you read Alan Kohler's piece yet about calling in the armed robbery squad? I would have thought that would have had a wider readership than 5-10.
opes and anzs' brand and reputation, page-106
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