Ann: Emerge and MTN commence MTN Arena Go to Market Strategy, page-12

You don't try hard enough.



So they've got 4000 subscribers in a few weeks, without trying....no marketing no push.

Now they are doing huge targeted marketing (and I mean proper huge) for at least 40 million people.

And then after this initial push, there is an influencer push, and then TV advertising and program push.

MTN obviously anticipate this to be a part of the future landscape, not a little side hustle. This is huge.

(Obviously the lack of % revenue break down is still the annoying thing at the back of the mind, but you just simply can't take this other news as anything but huge)