The interesting thing is that revenues and profits won't be that different. There are only upfront costs associated with providing the product, so most of the revenues will be profit.
The ASX has an average PE ratio of 32. At a PE ratio of 32, a $5 million profit per year would equate to a market cap of $160 million, which would be something like $1.30 per share.
I reckon selling at $1 is a bit premature if you are prepared to hold on to things for a year.
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