International trading, page-66

I'd not compare ourselves to APT, since we have a limit to our total audience size. Say 50% market share in the Australian retail brokerage market would be an extremely good result. 20-30% would be a more realistic upper limit, from 5-6% now.

Though there is the option (and likely scenario) or offering additional services over time, to grow revenue per user.


Bell Financial (Bell Direct) for example has a $380m market cap. Bell Financial is far more mature and with a larger variety of services, though Selfwealth has apparently overtaken them in brand searches at least (5 year chart following - 'Bell Direct' vs 'Selfwealth' searches).



I'm interested for the March quarterly. After re-negotiated brokerage costs kick in.