Go do your homework and figure out what percentage of turnover is derived from sports versus exotic markets like you describe. Do you know the numbers? Because I do.
NBC is absolutely not the biggest sports network in the US. And major streaming platforms are waiting to eat their lunch. You should know, look what happened locally here in Aus when Optus paid way overs for the EPL rights - it wasn’t an economic decision about generating profit it was about acquiring customers. That’s the new way forward for tech giants like Amazon and Apple.
It’s about growing the ecosystem, they don’t give a rats about the sport itself only the viewers that come attached to it. They have the money and the market power to take that content and deliver it, they’ve been crushing cable networks for years and sports is the last frontier. Your head is in the sand or you’ve just got a selective attention span if you don’t see this coming.
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