Thanks for pointing that out to me, but it still highlights the issue with competitiveness.
Zip - volume up 91%, revenue up, EBTDA up 17%
Apt - ANZ volume up 52%, revenue up, ANZ EBTDA up 61%
Fxl - volume up 18%, revenue down, EBTDA down 26%
Hence the quickly declining market share. They aren't going to be able to increase price if anything, they could again cut prices, further impacting revenue.
Looking even further forward, if market share continues to decline, will they cease to exist either at the merchant or in customer's minds? ( Not saying bankruptcy)
My concern for you (and why I won't be investing) is the question of if this is the beginning of a death spiral.
FXL now and International expansion, page-81
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