a mature business doesn’t rest on its laurels. This isn’t business studies in high school. Woolworths is a mature business, they still acquire and look to grow. It is mature in that it is not organicall growing at a rapid rate and there is no clear sight of an inflexion point for a considerable uplift in profitability like there is in the tech sector. The uplift will come from synergies
Ann: Acquires iQ3, page-89
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