No, there is nothing wrong in promoting sexual health & nothing wrong in doing this in the sex industry. I am all for it.
There is everything wrong in mixing words 'love' + 'fun' into a promotional punchline for a disease that is a actually a very sensitive topic, a very significant global health issue and in which 100% of the infected would not 'love' seeing a positive result anytime. No one in the sex industry 'loves' a HIV test...the dread of needing to do this repeatedly in just a month, would be mentally damaging to each one of the workers.
There is nothing prudish about my attitude. If this type of 'I love HIV tests' promotion was good, shouldn't AT1 be doing the same across the African continent, which has the highest ' target market', especially to women/girls that are raped etc? Do you see the optics of how a 'I love HIV tests' promotion, doesn't work now on different levels?
And why we never see 'I love Ebola Tests' or 'I love Covid19 test' or 'I love Syphillis tests' type promotions...pretty much no disease test promotion starts with the catchphrase 'I Love...'..
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