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Ann: Q1 FY21 Investor Presentation, page-39

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    A large part of the latest CR is for marketing and exposure to US. Its the money we have to spend to get where we want to be. You can see on the ad's in Australia, that's PBH are generally focused on US market with the concept they use. Its has been well documented. Im extremely happy we are spending on exposure to the biggest market in the world!
 
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