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AWM steps in to Jaguar projectSamantha Thorp, Regen.net, 5 March 2009
Regional development agency Advantage West Midlands has stepped in to help keep a project to redevelop the former Jaguar site in Coventry on track.
With an investment of £9.8 million over this year, the agency will fund the remediation of the land where the headquarters of the luxury car manufacturer once stood.

The cash will also pay for the purchase of nine hectares of land at the front of the site.

Working in partnership with Macquarie Goodman, which bought the Brown Lane site in 2007, Advantage West Midlands wants to create 60,000 sq metres of office space on the 40.5 ha site.

The initiative is intended to create 2,500 jobs, AWM said.

Chief executive Mick Laverty said the intervention was a direct response to the economic downturn.

“In better times the market would have sustained the development,” he said
“The new site will create the right environment to attract businesses to the location and region and improve Coventry’s ability to attract new and high growth markets.,” he added.

Macquarie Goodman plan to submit outline planning applications for 16.2 ha of mixed-use space within the next month.