completely! didn't they do this with Movies and TV shows too? You'd see branded goods in the shot but it wasn't mentioned or acknowledged. Kind of like a subtle "consumer brainwashing". I think on the sports F1 there was branded advertising on the POV shot of the driver. It looks over the top of the driver's helmet at the track and I think there's company brands written either on the helmet or on the safety bar surrounding them. So many opportunities!
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