With the Covid-19 pandemic raging across the US and 25 % of small business permanently closed. Now the 34 % left are struggling to pay rent.
https://www1.cbn.com/cbnnews/us/2020/october/a-new-low-34-percent-of-small-businesses-cant-pay-october-rentEN1 revenue for the remainder of Q4 into Q1 2021 most likely going to continue suffering without meaningful growth prospects until Q2 2021.
The 40:60 1/2 yearly revenue split may actually be more evenly spread aacross the financial year with less businesses surviving to spend money on advertising.
The lack of a monthly update is clear indication revenues aren't incrementally increasing significantly and remain flat.