Ann: Holista Receives First Orders from Costanzo's for US Launch, page-73

It is the little things that can make a big difference. If someone googles your product it's most likely they are looking to buy it, and if they can't buy it on page one then they're most likely not going to even bother. Too much complicated information comes up on page one for the average consumer to care about when all they want to do is part with some money to get a product they desire. A "Natshield" or "Path-Away" search needs to take you straight to where you can buy it. These are physical products now so they must lead to business/sales transactions first and foremost and not investor or academic lectures.