Ann: Merchant Sales boom across Black Friday shopping week, page-27

Hopefully the merchant strategy is merely to create awareness as it's a long drawn out process that only provides incremental growth . SPT needs to be fully embraced by a card provider in order to gain real traction. The concept itself is better than APT etc as it doesn't require extra credit however they need to drive the revenue and not fall into the start-up" trap of spruking meaningless metrics like merchant sales value .