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    Bounce rate is not a bad thing...

    Pixels aka Facebook pixels can re-target previous website visitors with targeted advertisements. They may not purchase the first time, but more targeted ads may get them back a second time. This is called "Middle Funnel Targetting".

    1st visit - Customers visit the website, familiarise with your brand.
    2nd visit - Hopefully you convert them from a "clicker" to a "buyer"
    etc.
    etc.
 
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