ASIC Commences Proceedings Against ISX and JK, page-837

But you know and enjoy cornetto, the product. You can hold it in your hand and examine it, the taste, colour, etc.

In the case of ISX, what do you know about ISX? You have never seen/know the product...nor anything else about it. All you have ever known is what is spoon fed to you by the marketing team, that the story seemed cool and the price was going up. For others it was nothing more than a daily gamble just like any other.

Now it is being litigated by ASIC...how much faith ahould you place on that salespitch?