Ann: Biomorphik App Release Update, page-52

Thanks for that. I guess it comes down to how it's phrased to the consumer and implemented by the business. At the end of the day incentivising is a reduction in your premium once the bottom line is calculated.

I can understand the criticism. On one hand it's great for business and the majority of people's health. On the other hand it inevitably disadvantages a portion of society that can't help themselves... a reduction in one healthy persons premium is an increase in another's.

Great discussion, one that probably needs to happen and will continue to happen into the future