PBH #1 goal right now is to take market share.
PBH just signed arguably the #1 ambassador for NBA, possibly one of the largest sporting personalities across any sport.
You might say Jordan or Lebron are bigger names, but are they "Fun" "Charismatic" "Cool" etc. Shaq chose PBH, both for cash and equity. That means he may see more value receiving equity with PBH than another competitor.
It's a huge deal imo.
Ann: PointsBet Signs Shaquille O'Neal As AU Ambassador, page-19
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