You talk as if this is all made up? As if Afterpay is just one big cult (you like to use 'cult' a lot)?
I think I remember seeing Mado in the Amazon and Facebook forums a decade ago calling everyone who was smart enough to see those businesses developing into world beaters also calling them cult members because they didn't make money at that stage. They disappeared from the world never to be seen again, didn't they.
APT Price at posting:
$144.21 Sentiment: Hold Disclosure: Held