Go on Twitter and have a look at the sentiment towards Shaq right now. Sports lovers, especially basketball fans, are growing tired of his whole schtick. He's turned into a grumpy old man who's critical of everyone. PBH isn't putting enough thought into this. Iverson was a good hire IMO. Hopefully they use him for branding in the US because AI resonates. As an athlete, he was very unique - a perfect match for what PointsBet is as a sports betting company. Brett Finch, Rip Hamilton, Shaq... I just think they can do much better.
Ann: PointsBet Signs Shaquille O'Neal As AU Ambassador, page-38
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