Linius and NBL, page-166

Signed up to the NBL TV subscription today. $5 per month.
Has the usual menu items live games, highlights, classic matches, replays and more but no sign of a personalized page yet.

What was interesting was the menu selection for Euroleague games, 4 games live per week as part of the subscription.

The below link to an old article explains how big the Euroleague is and viewer numbers 2018-2019 season had 1.3billion viewers over the season and 1.8 billion online readers and are expected to increase 20% per year.

Also the effort the Euroleague is going to for targeted content for their viewers across all media platforms is huge with the push for personalization.
This is exactly everything Linius is saying they can do.

Also NBL advertises their partnership with Euroleague. As I understand the NBL will be pushing to sell the Linius product so would think Euroleague would be the obvious first call and would be worth more than the NBA.

"Last season, over 1.3bn viewers tuned in to more than 25,000 Euroleague broadcasts in 214 different countries and territories. Articles about Euroleague Basketball attracted almost 1.8bn pageviews. Video content attracted over 280m views, and social media garnered 58m likes, shares and comments.In fact, Euroleague social media content had a higher engagement rate than the Uefa Champions League, the English Premier League and the NBA during 2018-19. In other words, Euroleague fans are incredibly passionate"

https://www.sportbusiness.com/2019/10/euroleague-taking-hoops-to-new-heights/