The products are overpriced and its highly unlikely that people will pay 3-5x more for sanitiser without a quality marketing campaign which HCT can never deliver. We also know that they will never get any government contracts as all governments have set a minimum alcohol percentage required to be used in public places.
They are trying to position themselves as a Lamborghini dealer with worse marketing than the local used car lot, never going to work.
Ann: Appendix 4C Quarterly Cashflow Report and Commentary, page-32
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