Good afternoon
@Nebett I trust you had a relaxing weekend.
I have to say I am starting to feel your frustration and it’s not just in relation to the SP drop today.
I feel like management and those in charge of communications could be far more active in their approach.
The social media channels are behind (a few days) on key announcements. This doesn’t cost any ‘extra’ money and is a great tool for exposure. Furthermore, social media channels are extremely stagnant compared to competitors.
The partnerships are obviously highly confidential and any comms would require approval from VISA and MC. I sense they don’t want to give too much away as when it all comes out it’s going to be pretty big.
However I would like to hear more about new talent, what the merchants new products and discounts. There’s plenty they can share without breaching NDAs or giving away too much about partnerships.
Also, I would have thought with self onboarding (taking minutes) we would be getting bombarded with new merchant signings.... but nothing!!!!
I’m very interested to see what these JOINT marketing campaigns look like.
As someone who works in marketing and communications I have been VERY disappointed by the work produced by SPT and their consultants. I think they can do much more to get more eyeballs on this fantastic product.
Why are they not working closely with partners (THG, Canyon, Google etc) to leverage their audiences for better brand exposure?
One thing Afterpay does so well is getting their merchants to sing their song. Their brand is everywhere.
It’s about time we saw more activity. I’m happy to be called out on other things but when it comes to brand, marketing and comms I will stand firm.
VM
