Don't forget that most do not filter out the fact that January or December's YOY is exclusive of WDA a year ago. It is relevant in one sense - if November was (plucking numbers out of thin air) 4000 orders, and Januarys is 5000, it looks like a great result despite being down on Decembers 7000 orders (christmas seasonality). If WDA was not included in November and in fact makes up 800 of the orders in January, or 1000+ then clearly the january numbers are lacklustre given the growth priced into small cap growth stock like this.
Also, the hires are business development - i don't know why you'd justify the B2B launch as focusing their needs on hiring junior staff , IT managers etc. These are concurrent /parallel, the BD managers don't suddenly down tools, or at least they shouldn't, to pivot to a seperate business function i.e. getting the B2B related staff setup and supporting.
if anything focusing on picking up new aus wineries would have added more potential customers to the platform and thereby B2B offering down the track. Excluding this consideration wouldn't do it justice IMHO.
Like I said though nothing wrong from a 'business' point of view, they didn't go backwards. But even a 'good' result can be below market expectations for a growth stock and cause a negative return for shareholders if the expectations of growth were much higher.
DW8 Price at posting:
4.3¢ Sentiment: None Disclosure: Not Held
(20min delay)