currently if a consumer wants to pay their rego, their shopping, in act buy anything not on Afterpays platform and Afterpay have less than 100 K merchants in the US signed off a total 18 million merchants that exist in the us (so currently they've signed on 0.1% of all possible merchants in the US) that's kind of restrictive for consumers don't you think.
When their credit card lets them shop basically anywhere visa is accepted about 60 percent of those 18 million merchants. Could you imagine is visa was only accepted at 0.1% of US merchants... Do you think they'd ever have got the penetration they have today? I think no
quadpay is already accepted at 60 percent of all USerchants. So Afterpays 100 K or less vs quadpay being accepted at over 10 million merchants.... Do you see the quantum difference in flexibility and chickens quadpay is giving consumers compared to Afterpay? 100x more places quadpay can be used.... That's a quantum difference in choice
Surely you can see consumers are willing to pay something to have so many more options on the table?
Consumers pay for Ryan air in Europe if they want the cheapest low cost solutions oget from a to b in Europe , but if they are concerned they aren't someone who is on time or they over pack, or they might want to change their flight schedule or might want to stay longer than they choose a different airline and that costs more.
So same goes with bnpl, the consumers that want to absolutely skimp on paying anything for a benefit and get the most basic pay in 4 services, well that looks like Afterpay at this point.
And for those.that want more features, more flexibility, be able to use at 10 million merchants and leave the wallet at home all the time choose quadpay. Those that want convenience to not want multiple apps likely will choose the app that's does everything they want in one.
Example i use one bank, i don't have 3. That would be a nightmare, i simplify my life and choose one because I'm a busy guy. We are all time poor and it's getting worse.
To think that consumers will keep three different bnpl apps on their phones long term is wishful thinking. Sure maybe now and the next year, but them people will look at their phone and go right time to clean up my apps as I've only got so much space and delete those apps with the least utility. Quadpay i can use at 10 million stores. Afterpay i can use at 100 K. Which app gets deleted do you think?
Aimo
Add to My Watchlist
What is My Watchlist?