It's great that the business model is proving popular with investors but for the long term i really wish they would engage with customers. It's really very simple, and these days really cheap, to outsource a low volume After Hours Support Desk, via phone or online chat. Australia based Zendesk takes 15 minutes to launch on a global website. 20,000 downloads in 8 weeks is an outstanding achievement and needs to be locked in with good follow through.
Trust is most important to young demographic, and especially for finance apps.
Reporting Market Driven KPIs, page-40
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