Douugh (ASX:DOU): The best thing since sliced bread?, page-617

Negative. APT is way way ahead with customers/users. Marketing and getting users is the key for DOU. What is easier, getting 3 million users or creating an app? If APT add other features to their application (AI, bank feeds, financial wellness items) they will end up with a product that is similar to what DOU is trying to build however will already have millions of users already. If users do not like the new financial wellness features, APT know that their BNPL offering will support itself. DOU does not have that luxury. When some people were calling for a cap raise the folks on here have argued the cost of application development is small, so this is especially small for APT, a 30 billion $ company that has massive international and institutional backing. APT will not pay $90 million for DOU (current Market cap which includes Humm hype) or even entertain the idea of DOU partnership when they can develop these app features for a tenth of this themselves. Risk is minimal to APT for exploring this financial wellness space. Rewards are massive.

Another note, with the likely upcoming regulation and scrutiny on the BNPL sector which company sounds more financially responsible.
1) a BNPL adding a financial wellness and savings offering,
2) a financial wellness and savings company adding a BNPL offering.

I would think this would have a negative effect on SP, not positive price increase. It is a competing product that is being created by a globally recognised 30 Billion dollar company with already millions of users. It is the reverse of how DOU is doing it. They potentially for APT will be reverse creating a neobank and the many headwinds that start up neobanks are having with attracting customers will be reduced. Again they can afford to fail as they have a global BNPL product that can stand on its own feet.