Oliver's Real Food - posts yet ANOTHER LOSS-MAKING QUARTER, page-192

Yep,pretty much. I've been reading back through all of the OLI history,watched various interviews with the ceo, read all the articles. It all boils down to a single view of what is right, with seemingly zero customer research and a warped sense of 'what the customer wants according to ME ME ME'. When you see pricing like this, it just doesn't translate to a successful business going forward. Surely Martin Green and Kimley can see this and put a stop to it.

I refer to my previous comparison of gourment vs budget pizza (Crust vs Dominos). Crust have realised they need to extend the reach of their gourmet offering to a wider market and have done something about it- deals, budget versions of their gourmet offerings - oh, and marketing to tell the world about it. And it seems to be working.

OLI on the other hand are doing the opposite. A servo pie and a $14 burger with zero marketing beyong a single facebook post. Someone save them from themselves - fewer products being sold to fewer people. Martin/Kim - do something or its doomed.