DW8 Growth, page-2368

I have a question I was thinking of as I lay in bed last night which I haven't seen discussed so far, and I'm pretty on top of all the threads....

How easy would it be for our upcoming trade buyers/venues heading for the B2B launch to compare the wholesale prices of wines. Example they usually buy 3 cases of Jim Barry 'The Armagh' Shiraz for $4500 a case from XYZ Distributors, let's see how much it is from this new Wine Depot mob??

Is there a comparison type website they could use to quickly compare prices, like those crappy home loan comparison sites, and if not would a possible feature of the new Wine Depot Marketplace be to display their prices alongside other wholesale wine distributors. Just so they can say "Dam, this Marketplace is cheap!"