12 Mths down the track - ouch!, page-5

This company has been the worse IPO play out of many. The management needs to raise some cash and seriously market what they have on a larger and broader scale. This thing is crawling along like a tortoise. The technology is validated, useful and an asset to a million businesses. If they just keep up this pace the SP will drop below 10c and anyone who likes making money will strike it off their portfolio. It's time management developed a concerted and fully funded marketing plan. Given software is free once its written, they should offer to install the technology into a 1,000 places for free based on collaborative test and consignment. Reciprocity means giving small things for free to instigate bigger things for money when one comes to like the taste. Dependency can be created, and when achieved it becomes goodwill.