The easiest way to recognise a FAD is ask yourself the question if the product the FAD was trying to replace came along after the FAD product would the FAD succeed.
in other words if a consumer was using Quadpay and paying a $4 per average $100 transaction fee equating to annualised interest of 50%,with 25% deposit and the balance to be paid in full in six weeks, if a credit card came along and offered six to eight weeks interest free and only 20% on outstanding balance would this replace the FAD product ?
buy now pain latter, page-234
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| Open | High | Low | Value | Volume |
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| 4 | 11942 | $2.78 |
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